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In 2013, while choosing a name for this blog, I asked my wife what she thought I should call it. I told her I was struggling with several options, trying to think outside the box. “The box is there for a reason,” she said, and that settled it. This blog will primarily, but not exclusively, contain information on how people should think about the field of financial markets and investing in the broadest sense (no recommendations on single investments or specific trade ideas). Posts will be about 500 words in length and will strive to provide information useful to reasonable people who are trying to achieve realistic results with their savings. (The stress in the last sentence is on the words reasonable and realistic.) Occasionally I will invite contributions from other writers as well. I hope you will enjoy reading the contents of The Box.